Private Truths, Public Lies: The Social Consequences of Preference Falsification

“To immerse oneself in the study of a particular phenomenon inevitably raises one's awareness of its manifestations in daily life. In this case, I found myself increasingly conscious of human hypocrisy and insincerity. I began seeing the signs of preference falsification everywhere: in faculty meetings, at social gatherings, watching political debates, in the press, in my students' exam books. I also became increasingly self-conscious as I noticed it in my own behavior.”